We provide Market, Consumer & Shopper Insights

Central Location Tests, In-home Use tests, Price Sensitivity Measurement, Brand Price Trade-Off, Effectiveness of Promotions, Idea Screening, Concept evaluation

Brand Health Tracking, Brand Equity Index, Story Board Testing, Communication Evaluation

On-line self-completion surveys, CATI (Computer Assisted Telephonic Interviews), In-moment exit interviews, Mystery shopping visits, Customer Satisfaction Surveys & Net Promoter Score tracking

shopper journey, Shopper behavior, In-store branding, Census, Ethnographies, In moment exit interviews, Shopper accompaniment

Quantifying Category Penetration, 5Ws (What, Why, When, With whom, With What), drivers of category use, diary studies, Focus Group Discussions

Industry expert interviews, positioning, brand strategy, strategies to grow customer base

Find out which promotions work and which do not. Measure return on your investment.

Our super consumers community ensures findings in real-time from hard to get, people of higher socio-economic status.

Behavior change impact evaluation, policy development, Telephone and online surveys across Pakistan, Education, Health, Sanitation, Maternal Health.